Eating fish with a clear conscience - sustainability and environmental protection when it comes to food
Sustainable fish consumption: how to choose fish in an environmentally conscious way and enjoy it with a clear conscience

Fish should not be missing from any balanced diet. Grown under the best conditions, fish is not only a healthy and easily digestible food, but also pure enjoyment. For a long time, however, this enjoyment came at the expense of the environment and our own conscience. Fortunately, that's different today! By choosing fish from sustainable fish farming, you are not only helping to protect the environment, but also enjoying your food with a clear conscience. In this blog post, you can find out exactly what it means to eat sustainable fish and how to recognize it.
Why should you pay attention to sustainability when it comes to fish?
We all want to live as long and as healthy as possible. Nature has many treasures in store for us in its seas, rivers and lakes. For example, fatty sea fish, which are particularly popular due to their health-relevant properties. Have you ever wondered why the popular Norwegian gravad salmon nowadays mostly comes from aquaculture? The answer is quite simple: because there is no longer enough wild salmon to meet demand. According to the Food and Agriculture Organization (FAO), more than 30% of all fish stocks are overfished. This not only has an impact on our diet, but also has dramatic consequences for the marine ecosystem. The loss of biodiversity, disrupted food chains and destroyed habitats are just some of these consequences. In order to stop polluting the environment and so that your children and grandchildren can still eat fish, you should definitely pay attention to sustainability.
Sustainable fish: what does that mean?
Eating sustainable fish means consciously choosing a product that has been caught or farmed in accordance with ecological and social criteria. A product that contributes to marine conservation instead of harming it. Whether as a consumer, chef or business leader, you have the power to influence the market for the better. Every time you choose sustainable fish products, you are supporting companies like ours that are committed to preserving the oceans. Consciously eating sustainable fish therefore not only contributes to your health, but also to the health of the oceans. And isn't it a great feeling to know that you can enjoy the wonderful flavors without a guilty conscience?
How can you recognize sustainable fish?
Unfortunately, eating fish in a sustainable and environmentally friendly way is not made easy for us as consumers. Because you need a sound knowledge of
- quality seals,
- fish species,
- fishing areas,
- fishing methods and
- feeding sources, to be able to assess whether the fish is really sustainable and environmentally friendly. Although various seals of approval such as the MSC (Marine Stewardship Council) or the ASC (Aquaculture Stewardship Council) seal are intended to guarantee that fishing is carried out in an environmentally friendly and sustainable manner, they are increasingly coming under criticism. For example, the MSC seal is also awarded to fisheries that use bottom trawls. However, these are an extremely environmentally damaging fishing method that destroys important organisms on the seabed. Unfortunately, this is just one of many negative examples that show that sustainability in business is often a matter of interpretation and that we are still a long way from reaching our goal.
Tips for recognizing sustainable fish
However, we also have a few helpful tips for you:
- The WWF fish guide, which is also available as an app, is a good way to find out about endangered fish species and the stocks in certain fishing areas.
- In restaurants and fish shops, it is worth asking directly where the fish comes from and how it was caught.
- Buy your fish from sustainable aquafarming if you really want to be sure that you end up with sustainable and healthy food.

Eating fish for a long life
In addition to the environmental aspect, fish from our sustainable farming also offers you health benefits. The valuable omega-3 fatty acids in sea fish such as our giant grouper can have a positive effect on your heart and brain and can reduce inflammation. Scientific studies also show that regular consumption of fish can contribute to longevity. But only if it is uncontaminated and of the purest quality. Our sustainably farmed fish is free from microplastics and other pollutants from the open sea. It therefore provides the perfect basis for healthy and enjoyable eating while making a valuable contribution to environmental protection.